tisdag 30 september 2014

My reflections on 'The Year of The Paywall'

I have just finished reading the article 'The Year of The Paywall' and it's got me thinking about whether or not newspapers should charge for their content. I think this is an important topic that we should all give some serious thought to, after all newspapers are still one of our primary sources of information about the world.

In today's society it is, in my opinion, clear that news corporations should have their content subscription based. As the internet has evolved, my feeling is that the ads we see impact us less and less. This is without even taking into consideration adblockers that will let you view websites without the ads. For these reasons companies looking to advertise will naturally be less keen to pay for it.  For the websites to still be profitable they need to charge for their services.

We have seen internet services like newspapers charge for content here in Sweden. One of the problems with this I think is that they're not charging for the actual news. Instead they have opted to charge for additional articles which I personally feel are more of a novelty. All the content that I desire still remains free. 

What I think needs to happen for the newspapers to raise their revenues from subscriptions is for all of the newspapers to start charging money for their content. If only a few were to do this then they would be at a major disadvantage and people would look to other sources.

For this to be successful these organizations need to make sure that the content they are producing is of high enough quality for people to pay money for it. This is more important now than ever before considering the social media competition the traditional media is facing like Twitter and Facebook.

With the convergence of social media and news it is more important than ever to have reliable news organizations that privilege hard hitting journalism over 'infotainment' news that often pops up on our Facebook and Twitter feeds. We need to remember that without journalists taking a critical look at the world, and challenging the actions of powerful companies and institutions, change for the better  is less likely to happen. 

With globalization and the growing power of large corporations it has never been more important to have objective voices raising awareness of issues important to the many. The demise of quality journalism should not be an issue overlooked because it is only with the dissemination of knowledge that power can be observed, challenged and changed. hopefully in line with society's values. For this to happen, we need people to be willing to pay for their news.

3 kommentarer:

  1. I agree with you, the convergence of social media put more demands on news organizations to produce reliable and good quality news.

    SvaraRadera
  2. I really enjoyed reading your reflections. I like your writing style because it’s easy to follow and to understand. I also share some of your views about globalisation and I agree about the fact that people should only be charged if they are paying for quality journalism. Sometimes the media present the news or information from the one sided point of view rather than from a neutral or critical position. This kind of journalism is not worth to pay for. This is one reason why readers don’t remain loyal to only one newspaper but look always for new sources of information, specialised in certain fields or subjects in general that are more credible. I think is a bad strategy to charge readers for some of the content. Free news are often about less interesting topics, like for instance celebrities, etc. in my opinion, this not encorage you to pay for get continue reading.
    From a business point of view I support the idea that newspaper should generate profit as any other company, however not by manipulating our thoughts and believes, but delivering real news.

    Ingrid Cabrera

    SvaraRadera